What we find
Every audit runs 513 verified checks across 9 suites. Below is a representative sample of what we typically surface - the types of issues that are costing businesses enquiries, rankings and security posture right now. The specifics vary; the patterns don't.
0
checks per audit
0
audit suites
2-6 wks
typical fix cycle
Suite
Security
C
61/100
- Missing Content-Security-Policy header - allows XSS vectors to run unblocked
- No HSTS policy - connections can be downgraded to HTTP by an attacker
- Exposed admin panel at /wp-admin with no rate limiting
- Third-party scripts loading over HTTP on an HTTPS page
Suite
Technical
C
64/100
- Largest Contentful Paint over 4.2s on mobile - Google penalises pages above 2.5s
- Render-blocking JS on the critical path delays first meaningful paint by 1.8s
- No image lazy-loading - all images loaded on page open regardless of scroll position
- Missing structured data for LocalBusiness - invisible to rich result eligibility
Suite
GEO
D
48/100
- Business not listed in AI knowledge sources cited by ChatGPT and Perplexity
- No FAQ schema - misses the answer-box format used by AI assistants
- Thin service pages under 400 words - below threshold for AI citation eligibility
- Competitors appear in 'best X in [city]' AI queries; this business does not
Suite
Marketing
C
58/100
- Hero headline answers 'what we do' but not 'why it matters to the visitor'
- No social proof above the fold - testimonials and logos are 3+ scrolls down
- Primary CTA text changes between mobile and desktop ('Contact' vs 'Get started')
- Lead form has 7 fields visible on load - average drop-off increases above 4
Suite
Privacy
B
71/100
- Cookie consent banner fires after tracking scripts have already loaded
- Privacy policy last updated 2021 - predates current OAIC notifiable data breach obligations
- No data retention period stated for form submissions
Suite
Reputation
D
44/100
- Google Business Profile missing service area and hours - 40% of review-research traffic arrives via GBP
- No review capture flow - satisfied customers have no prompted path to leave a review
- Review response rate 0% - signals to Google and visitors that enquiries go unanswered
- Negative review on Google from 2022 remains unaddressed
Suite
AI Readiness
D
52/100
- No llms.txt - AI crawlers receive no guidance on which content to index
- Contact page missing structured data - AI assistants cannot extract phone/email reliably
- Blog content not marked up as Article schema - misses citation eligibility in AI summaries
Suite
Social Footprint
C
55/100
- LinkedIn company page incomplete - no banner image, no tagline, no recent posts
- Open Graph tags missing on 14 of 22 pages - social shares render as blank link previews
- No Twitter/X card meta - shares show URL only, no image or description
Suite
Employer Brand
B
68/100
- Careers page missing - candidates researching the company find no culture signals
- Glassdoor listing unclaimed - reviews visible but no employer response capability
How it works
Findings come with a prioritised fix list, not a report to file.
Every finding is scored by severity and fix complexity. You get a ranked action list - highest value per hour at the top. We can fix it for you, hand it to your developer, or walk through it together.
01
Audit runs same working day
513 checks fire across your live URL. No install, no access required.
02
Findings ranked by priority
Issues sorted by fix-effort vs revenue impact - highest value work first.
03
Fix, verify, done
We fix it or you do. We re-run the affected checks to confirm it's closed.
Get your audit
Tell us your URL. We run 513 checks and reply with a prioritised fix list within one business day.