Social Media Case study 64 Andrew St, Northcote blog
Coming soon is a case study on a blog and supporting social media campaign constructed to assist in the sale of 64 Andrew St Northcote.
The blog was titled ‘why you might want to live here by people who have’ and featured the house and neighborhood. There was also a twitter account, YouTube videos , Picasa, and a Posterous presence.
The domain selected was http://www.northcotehouse.com.au some research revealed that the most common search term for real estate searches in northcote was northcote house.
The domain and a carefully constructed posting campaign saw our blog, picasa images and YouTube videos ranking at number one with a google search of northcote house and northcote house for sale.
The day before auction day the blog had 149 hits, there were 80 people at the auction and the house sold for $135,000 above its reserve.
The buyers commented that they were looking through the blog the day before the auction.
A full case study will be posted shortly.